[logo] The Biggest Bimbo You've Never Heard Of

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2846.One of the niftiest and funnest things in language as well as design is when a foreign firm or company translates itself into American English terms without changing the name that made them famous, even if that name picks up baggage in the translation.

For example.

If I asked you, without Googling, now, what the largest bakery in America would be, what would you say?

Hostess?

Guess again … Bimbo.

Via Kristi Turnquist's yfrog stream
Portland newsie Kristi Turnquist peeped this on the back of a delivery truck, and it struck her as funny, presumably because the word bimbo has a historic association with women of a certain perceived character.

The real funny thing about it, though, is that the word Bimbo … pronounced in its native Spanish, "BEEM-bo" rather than the American English "BIM-bo", means nothing in that native tongue. Research indicates its a made-up word. In Latin America, however, it's a market titan, and in some countries, it's pretty much a synonym for bread itself.

Like many companies these days, it's a multinational; it has a huge subsidiary in the USA called Bimbo Bakeries USA which, during the last decade, has merged its way into becoming the single largest baked goods producer in the nation.

Had a Boboli pizza crust? Oroweat bread? Thomas' English Muffin? You're having a Bimbo for lunch, bucko.

Now, that's one big Bimbo.