You'll find it, too, if you charge your electric car there. Public places have sacrificed a primo parking space (well, hell, we needed the walk anyway, right?) to a space devoted to serving a small, kiosk-like thing, which is about the height of an average-short human being, and with the cord dangling, resembles an ultra-thin gas pump as imagined by Frank Lloyd Wright.
Seriously, they do look pretty sharp. They are electric taps for charging up you aforesaid auto made and knitted into a neato-mosquito computer metering network made by the Blink Network. Since I drive a '72 VW Type I "Beetle" (that's Bug to you unsophisticates) and The Wife™ drives an'86 Subaru GL Wagon, we have no truck ('scuse) with such a thing; we proles can only do so much. But they are pretty nifty and clean designs, pleasant to look at and harmonizing quite well with the efficient aesthetic of a parking lot or space.
But that logo … bugs (so to say) me.
It's easy to see the cleverness there. The left-hand stroke on the minuscule 'n' has a tittle over it, and while the tittle is an integral part of your standard minuscule 'i' glyph, it makes little sense over an 'n'. It's strange, like only half of a heavy-metal ümla¨Ã¼t. And, since no distinction is made between the 'i' letterform and the 'n' letterform, eventually the 'i'-ness of it just disappears, and I read it …
blnk
… which I pronounce "blunk". Which is awkward, because "blunk" isn't a word at all, really. That's not to say that it's not at all possible, mind; Hebrew script, that gorgeous square calligraphy, naturally comes with no vowels at all; did you know this? You read the consonants and inferred the vowels.
But that's not how English works.
So, when you see this logo, keep your 'i' on the 'n' … but watch it! Blnk and you'll miss it.
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